Big Data Intelligence in Advertising
Digital Advertising Made Easy
Digital consumers continuously generate a plethora of data via omni channel interactions and often advertisers struggle to bring all types of data in one central platform to find business insights.
K7 Data big data solution enables you to find the needle in the haystack. Massive consumer generated data yields hyper personalization.
Identify High-value Shoppers With Pos Data
Gather big data-driven intelligence and insights based on a wide array of retail point of sale data. Analyze and deep mine price sensitivity, basket analysis, and demand forecasts to improve sales.
Stay on top of the rapid daily market changes that retailers, ad agencies, and manufacturers use for combined analysis to position their brands and retail experiences specifically focused on high-value customers.
Hyper-target Geo-specific Ads Based On Culture Or Linguistics
Deliver actionable behavioral insights on consumers from specific geography with a strong affinity to a specific culture and linguistic user base.
Ingest petabytes of data from disparate sources combining hybrid structured and unstructured consumer information to find actionable intelligence for marketing strategies.
Optimize Digital Ad Buy-sell Decisions Based On Advanced Analytics
Distribute Videos Based On Audience Viewership, Behavior, Demographics, And Channel
Content syndicators and publishers can distribute content across television, mobile, digital, and omni-media channels with hyper-targeted video ads.
Moreover, these video ads can be personalized based on machine learning and AI recommendation engines.
Create Single View Of Customer & Market Place
Dissecting tsunami of data from numerous data sources, create a single view of customer and holistic market landscape to hyper-target and segment retail POS and digital consumer data.
Remove the guesswork and leverage empirical science to improve sales economics and growth opportunities.
We are passionate about your success!
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Organizations need to rethink their partner ecosystems. Effective digital business transformation is actuated by the best network of vendors, partners, and contract talents. Build your ecosystems around digitization.
Disrupt your own digital evolution. The best partner for the digital renaissance need to have deep, industry-specific expertise across analytics, security, and cloud, with the ability to provide both strategic and tactical solutions.
We empower your digital transformation with data, technologies, strategy, acquisitions, and analytics to support your evolution.
Together, We can transform your challenges into growth opportunities. Reach out to us today.
